How to Interview an Investor

Entrepreneurs tend to focus on how they can prepare for an investor meeting. They prepare their business plan in order and ensure that all financial documents are in place and practice the major elements of their pitch deck. But, the conversation with an investor should be a two-way process. The questions you ask an investor can reveal a lot about their approach and expectations when working with startups.

Standard Investor Questions

Investors are interested in knowing if you are aware of the fundamentals of your business model and how you perceive your company’s market opportunities. Investors also want to find out how you plan to expand, what metrics are most important to you, and how you intend to create value for the investment. The answers you provide to these questions will set the stage for deeper discussion later in the interview.

Questions about Firms tech-data-room and Processes

Doing your research on investors and their investment procedures prior to meeting them is important. You can modify your approach so that it meets their needs and increase the likelihood that they will invest in your business. Knowing what investors are looking for in terms of return and the typical timelines for deals will help you stay in line with their goals. You can also gain an understanding of the way they approach founders by understanding how they have handled turbulence within their portfolio companies.

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